Research in consumer psychology shows that first impressions form in seconds, and in real estate, the first 90 seconds of a showing carry disproportionate weight. Here are 6 things that buyers are subconsciously evaluating the moment they step through the door.

Check out these practical tips you can use right now to help your sellers get their homes spring market-ready and make sure your listings shine from day one.

A Real Image Pros photographer is often the first one in your new listing, and over the years, we've come to learn what likely catches a buyer’s eye before they even start admiring the kitchen backsplash.

Tiny homes and Accessory Dwelling Units (ADUs) are gaining serious momentum and savvy agents are taking note.

Curb appeal can be the difference between a quick sale and a property that lingers on the market. But it doesn't have to break the bank.